Every now and then, I’ll be engaged in a conversation with someone that invariably turns to the subject of Google Reader.
“How many feeds are you subscribed to?” I’ll be asked.
“721,” I currently reply.
What follows is usually a look of incredulity, amazement or just plain bewilderment.
Yeah, 721 seems like a lot. Most people I know who use Google Reader only subscribe to a few dozen. Some subscribe to hundreds. One person I know has over a thousand. How, people ask, can I possibly find time to read them all?
Well, here’s the thing: I don’t.
Let’s break down exactly what sorts of feeds I have.
Of the 721 feeds I’m currently subscribed to, only 94 have been tagged as “faves”. This is the elite group of feeds I make sure I read every day, without fail. A much more manageable number, I’m sure you’ll agree.
So what about the rest?
The remainder are all tagged with one or more of 95 tags, covering a broad range of subjects and topics of interest. Once I’ve made my way through the faves, I’ll then cherry pick these subjects based purely on whatever I’m interested in reading at that moment. Some days my interests will swing more towards film criticism or book reviews, whereas on others I may want to catch up on the world of web design or music production.
I do a lot of skim reading, so for the most part I’ll click on a new tag then quickly skip through articles, just reading the headline, only stopping to read articles that actually grab my attention. Occasionally I’ll switch to “show all” and hit the “mark all items older than a day” button to flush out the older articles that have been accumulating.
While Google Reader’s great for reading blog articles, it’s also pretty nifty as a general notifier. A good two dozen or so of the feeds I’m subscribed to are keyword alerts for places like Technorati, Delicious and Google. For example, because I run a retro gaming blog, I have a “retro gaming” keyword search set up on these sites that alerts me whenever someone bookmarks something on Delcious, posts something on a Technorati-monitored blog or Google indexes a new web site that relates to retro gaming.
I also have Twitter keyword searches monitored via Google Reader, so whenever someone mentions specific key phrases, I’ll check out the Tweeter in question and possibly find a new contact to follow. I also subscribe to a Twitter digest service that enables me to get a daily posting of every tweet specific people have posted during the previous 24 hours. I don’t have Tweetdeck running 24/7, but I don’t want to miss anything my favorite Tweeters have posted, so it’s a useful thing to have.
However, the single greatest benefit of subscribing to a large number of feeds is a very simple one that many Google Reader users overlook: Google’s ability to search your feeds.
When you type a keyword search into Google Reader’s search box, it not only searches all your feeds for articles you’ve previously read, but searches through as much of the blog as Google’s indexed and will even find articles that you haven’t yet downloaded/read.
In short, it’s a very nifty search engine that exclusively searches your favorite sources of information. For example, earlier today I wanted to read a review of Luke Vibert’s latest album. Normally you’d just fire up Google, search there and start clicking through the search results in the hope of finding a dependable source. Instead, I went into Google Reader, searched for the album and found five reviews posted on my favorite, trustworthy music blogs.
Don’t just think of Google Reader as a means of reading new blog articles and nothing else. While it’s great at doing that, it really starts coming into its own as a personalized search engine and keyword notification system. And the more web sites you subscribe to, the greater its potential for finding just the right information you need.
So, remind me. Why do you only subscribe to a few dozen blogs in Google Reader?